Sir Richard Branson soars from Morocco on one of his venturesome balloon trips. Sir Winston Churchill sought peace from his arduous duties relaxing on his favourite balcony with brush and easel in the fabled La Mamounia hotel in Marrakesh, painting the snow clad peaks of the High Atlas, a view he considered one of the most beautiful in the world. Bernhard Langer, the late Seve Ballasteros and Billy Casper are just a few of the host of world-class golfers who have competed in the country’s annual golf tournaments where one of the more striking trophies is a beautiful jewelled dagger.

Close to the one thousand-year-old ramparts of Marrakesh broad new roads resonate to the roar of the Moroccan Grand Prix. On the Atlantic coast, in Agadir, a citadel built in 1540 overlooks the new city below, western in style, attracting the largest number of tourists in Morocco.

With its magnificent hotels and night clubs, seven miles of sun-drenched beaches and an amazing array of adrenaline-enhancing water sports, from jet-skiing to parachute parasailing, kayaking, and deep sea fishing, to horse riding on Barbary steeds, it rivals and even outstrips European rivieras. Why the preamble? If you are about to be a first-time visitor, or have been here before and want to explore further, I feel it important to stress just how astonishingly varied this country is, in customs, dress, terrain of super green valleys, epic-scale mountains, fascinating nature reserves teeming with wildlife, aircraft, donkeys, camels and mules, the great Sahara desert, ancient cities with French-style annexes complete with boulevards, roadside cafes and elegant restaurants with the cuisine of your choice. Yet just a few miles on are historic hilltop mud-walled kasbahs or fortified villages. It all has a certain time-warp quality as one seems occasionally to wander out of a futuristic Star Wars environment to that of the Arabian Nights.

Depending on your interest, skill and enthusiasm, you might want to approach the Atlas mountains in terms of climbing, in which case there are either expert Berber or European mountaineers acting as guides.

On the other hand you can enjoy the majestic scenery from a lower viewpoint allowing you the enchanting experience of avenues of multi-coloured mountain flowers leading to a tranquil sojourn, sipping refreshing mint tea in the aromatic, leafy glade of a Berber village. With such a melange of striking scenery, people, music, activities, festivals and, always something intriguing over the horizon, it is vital that an all-round specialist agency such as ourselves should make available details acquired regularly with our fairly unique grand reviews of developments in even the most remote areas.

We are happy to consider exactly what kind of holiday you seek and put you right on target, and if you are drawn to different vistas and activities once you fall under Morocco’s magic spell, you can call on our up-to-date guidance to make such a change as effortless as possible. As a travel agent and writer who has worked in many lands in North and South America and Europe and appreciated them all, on return, I never failed to be impressed by the grandeur and romance of my homeland which somehow manages the miracle of seamlessly living in the past, present and the future.

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Golf Holidays

Imperial Cities

Sahara Desert

Trekking

Family Holidays

Incentive / Congress